Data-Driven Leadership and Careers
What’s Different About Today’s AI?
Hint: today’s AI revolution isn’t really about AI… it’s about UX
Long before the generative AI art apps and chatbots splashed their way onto the tech scene, artificial intelligence was powering your online experiences and optimizing many of the businesses you enjoy offline. AI was everywhere, but it was hidden in plain sight as a subtle, unobtrusive component in software applications. If you didn’t know how to look for the signs, it was easy to miss them. The subtlety was built-in — on purpose! — by user experience (UX) designers following a very intentional strategy.
AI was traditionally a subtle, unobtrusive component in software applications.
Last decade’s user experience (UX) design philosophy for AI prioritized seamless, reliable solutions with minimal user tinkering.
What’s happening today is a radical pivot in product philosophy; suddenly, the user is encouraged to interact directly with an AI component that’s designed for usefulness rather than seamless correctness.
That’s right. Behind the scenes, UX designers are permitting themselves to serve you an unprecedented user interaction: an AI system that’s allowed to serve garbage… as long as it’s useful garbage.
Behind the scenes, UX designers are permitting themselves to serve you an unprecedented…