Making Data Useful

Why Data Will Disappoint You

Data expectations haven’t caught up to data economics

Cassie Kozyrkov
6 min readSep 27, 2023

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To better understand a dataset, I recommend asking yourself these two questions:

  • Dataset purpose: is it a museum or a storage locker?
  • Dataset provenance: did you design the collection or inherit the data?

I introduced these questions in an earlier article, so now it’s time to spend a bit more time on a point worth repeating: the economics of data storage…

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Cassie Kozyrkov

Chief Decision Scientist, Google. ❤️ Stats, ML/AI, data, puns, art, theatre, decision science. All views are my own. twitter.com/quaesita